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NSU Lambretta and Prima
The motor scooter started to gain a foothold in post-war Germany. NSU responded fastest and presented the NSU Lambretta for the first time at the Frankfurt Trade Fair in 1950, built under licence from the Italian company Innocenti. The new NSU target group: women. With standard fuel consumption of 2 litres/100 km, the Lambretta enjoyed superb commercial success in Germany. 1100 scooters rolled off the production line in August 1951 alone.
The NSU Lambretta started life in 1950's, being made under
license in Neckarsulm, and between then and the time the production stopped in
1957, some 189,000 examples were turned out of the factory. Based on the 125cc
engine unit, early example were as Innocenti had designed, but soon the NSU
works modified the scooters with there own "extras". NSU carried out studies of there owners, and tried to convince manual workers that the NSU was not just a "rich daughters" or "white collar worker" mode of transport. The PR department regularly brought out statements relating to the NSU as car like in its controls and creature comforts, in an effort to push up sales. August 1954 saw a new "worked on" (by Neckarsulm) engine of 150cc displacement, with the improved hp of 6.2ps, not just available at high revs, but across the range. The new engine could manage, two up journeys in first gear of inclines up to 31.5%, which made it manage most of the pass's in he Alps. The NSU Lambretta's name switched to NSU Prima in 1956, for no other reason then the license with Innocenti expired, this was due to Innocenti's strict control on export (NSU were the first to export Lambretta to the USA!). Production of the NSU ceased in 1957, as the NSU works supposedly got bored with scooters and switched slowly to other four wheeled products. Perhaps it was the lack of factory support that persuaded the Germans to switch!
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Any corrections or more information on these motorcycles will be kindly appreciated. |